Design Thinking rocks

I love my Moleskine. It is simple. It is not technologically advanced. But it works. It does precisely what I want it to do. It is designed.

I love my mobile phone. It was the most advanced piece of electronic gadgetry I (and especially my inner geek) had ever laid my hands upon when I bought it – and it still rocks today. It does everything that I want it to do. It looks great. It is designed.

I love and marvel at so many things that are beautiful, functional and that work well. The things we love – whether it’s an iPhone or a Brioni suit – are designed. We see the patterns of design in the natural world too, almost as if nature has built-in design attributes to the evolutionary process. Or maybe it’s the other way around. Everything that we love is designed.

Design is everywhere around us – some better, some that might benefit from a bit longer on the drawing board. Bruce Nussbaum came up with a few higher-profile examples last week.

I wonder whether “Design IQ” is the next of Gardner’s multiple intelligences… and how we can cultivate Design Intelligence in our engineers, in our lawyers and perhaps even in our politicians.

In fact, let’s see how we can increase the Design Intelligence of everybody… so that we each can more appreciate the design and beauty around us.

One comment on “Design Thinking rocks

  1. Hi! Daniel,

    Gt website, incidentally I am a consultant for a design institute and setting up a design management program. would be great to get your inputs.



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