Monthly Archive for May, 2007

Let’s surf: It’s never going to snow again and the waves are getting bigger…

Yvon Chouinard, the guy behind Patagonia, told Fortune magazine, “We’re getting into the surf market because it’s never going to snow again and the waves are going to get bigger and bigger.”

Climate change is a serious problem, though I did like this contribution from John Doerr at TED for a bit of reality.

Beautiful basics

I spent a year or so picking up an MBA a few years back. It was great fun and I learnt heaps, but there was a lot of wasted time. At one point, it occurred to me that it would be great if you could get a “key learnings” information dump – a collection of the most useful concepts, models and information… key learnings from an MBA or MFA or PhD or whatever.

After all, it’s the learning that we need, not the sheet of paper!

As I thought about the ‘key learnings’ concept more generally, I heard yesterday that a Creation “Science” Museum had been established in the USA. While I have great respect for religious beliefs, I really have a hard time accepting that blindly accepting an arbitrary and unnecessarily complex explanation for the world is really ‘holy’

After yesterday hearing about the establishment of a Creation “Science” museum in the USA (a way for neo-fundamentalist idealogues to indoctrinate their children with convenient ‘truths’), it was reassuring to come across The Canon, a book that expresses basic science that we should all know. (Dworkin might go too far for my liking, I think he’s misled rather than deluded.)

If we’re going to compete in the real world, we need to know something about it!

There’s a lot of information that intelligent and informed members of the modern world need. Our schools are trying to disseminate some of that information, but with the acceleration in knowledge creation, we need to keep learning… fast! I guess it’s another reason to visit The Genius Project‘s Zone.

How to be a marketer or marketeer or entrepreneur

Since so much of business comes down to marketing and there are a bunch of people interested in being “an entrepreneur” I really liked this quote from Seth Godin:

When I talk to people who want to become marketers, I almost always tell them to go start something and go market something. The same advice for 15 year olds and seniors. Turning off the TV and building a Cafe Press store is not only free, but it starts to build a professional-skills asset for the long haul. Pay as much as you need to for things that matter, and as little as you can for things that don’t. And never borrow money to pay for something that goes down in value.

Creating a business is more than just coming up with a cool idea. Innovation is about converting those cool ideas into money… so whether you’re like my mate Mike and want to create a company around mobile messenging, like Olivia and Fi who want to help small companies outsource their communications and public relations work or whatever your dream might be, there are some great ways to learn what you need to learn… and still keep the safety net for a while.




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