“Why, why can’t you make it simple?”

Telstra CEO Sol Trujillo’s quote in the first paragraph of his story in The Australian this weekend highlights how even one of the most influential technology leaders in Australia still struggles with our interface with our wonderful innovations…

I love technology – I say as I write this using a Bluetooth keyboard linked with my 3G smartphone, emailed as I sit here at the Brisbane Art Gallery. But we need technology that makes our life better. It’s only when our use of technology is applied towards making our life better that there’s any point using it!

That’s why, once I’ve finished this message, I’ll be writing in my Moleskine with my Parker fountain pen… Technology applied to beautify and enhance our lives…

My company, ShirtsandSuits.com struggled with that difference. We came up with a way to give people custom-made business shirts and suits at department store prices. But it wasn’t until we realised that people buy feelings and experiences rather than the basic product… Our clients want to be well dressed, they want convenience and they want personal service. Now, technology is the price of entry into the market.