Evaluating options is very challenging. We can come up with great ideas through divergent thinking and develop them into viable concepts. But evaluating ideas is fundamentally like evaluating art – there are so many different perspectives.
But de Bono has a set of six criteria that could be useful for you. To understand the model, read the book… but here’s the basic outline:
Summaries and thoughts on some books:
Edward de Bono: The Six Value Medals
– There are six medals of different materials, each representing different constructs or values to focus thinking around: Gold, Silver, Steel, Glass, Wood, Brass.
Human values; the values that affect people.
Organisational values; those values related to the purpose of the organisation such as profit, cost controls or the family or friends or club.
Quality: Steel should be strong, so how well does the product, service or function deliver what it should?
Innovation, simplicity and creativity – Glass is simple, coming from sand, but creativity allows for many possibilities.
Environmental values: Impact upon the community, on the environment and on others who are not necessarily involved.
Perceptual values: How does it appear? How might it look? Perception can be reality…
What do you think?
This is just a framework, albeit a framework that is interesting and aspires to be comprehensive…